Project Highlight: Womb to Tomb
Creating a connected student and client journey for a purpose-led organisation
Womb to Tomb (WTT) is a nationally recognised training organisation supporting individuals across the full arc of life, from birth to end-of-life care. When we engaged with WTT, their operations were fragmented across emails, spreadsheets, and disconnected processes limiting growth, visibility, and student experience.
Client Overview
Location: Edgecliffe, New South Wales
Website: www.wombtotomb.org
The Challenge
- No consistent system to manage student or client journeys
- Heavy reliance on email and spreadsheets, creating data silos and risk
- Poor conversion rates and limited cross-team visibility
- Inability to track course attendance, payments, or student readiness
- No structured reporting to support growth and decision-making
The Transformation
CRM Transformed implemented Zoho CRM as a central operational platform, fully integrated with WTT’s website to create a seamless experience from enquiry through to course delivery.
Key outcomes included:
- End-to-end student journey management from lead to enrolment
- Dedicated client pipelines for birth and end-of-life services
- Marketing performance tracking across channels
- Milestone tracking for “job-ready” student placement
- Finance-integrated onboarding to improve invoicing and cashflow
- Dashboards for operational and leadership visibility
- Centralised campaign management with open and click-through tracking
- Compliance-focused onboarding checklists to support RTO requirements
The Impact
WTT moved from fragmented administration to a scalable, insight-driven operating model enabling better student engagement, improved cashflow, and sustainable growth aligned with their mission.
What’s next
- Implementation of Workflow to drive greater efficiency in the performance of day to day tasks
- Integration of Zoho Forms to capture Student registration data and 2-way integration between Zoho CRM and Axcelerate Learning Management System
- Exploration of Zoho Sign to streamline the creation and execution of Agreements
